meanwhile, on the other side of the pond

[Lucy Horace]

same shit, different heap.


it's "disturbing PR in fightwear-brands"- week.


Tangled Triangle: Branding in BJJ: Does Sex Sell? (http://bjiujitsu.blogspot.com/2011/10/branding-in-bjj-what-works.html#more)

[Lucy Horace]

and it's only monday...:ups:

[küken]

Aber sowas gibt ja Hoffnung:

"Only 9.8% of the men that viewed the ads with sexual content were able to remember the brand or product, compared with 20% of men that viewed non-sexualized pieces. The results for women weren't far off."

[....]

"I seriously doubt this company will see any real benefit from the sexual component of the image, and that's because yes, sex sells, but only when the product itself is sexually relevant...and I doubt many men grapple to pick up women."

[Lars´n Roll]

and I doubt many men grapple to pick up women.

Och... clinchen, werfen und fixieren...

[Annatomy]

Muss ja sagen, da find ich die Bilder von Phantom ja um einiges besser!
DIE da find ich billig.


By the way: Haben die sich abgesprochen???????:ups:

[Kraken]

Der Artikel ist für mich nichts weiter als typische Doppelmoral und heuchlerisches Getue!

Da sind die Amis zwar Weltmeister drin.... aber wir Europäer können das FAST ebenso gut ;)

[Trinculo]

"Only 9.8% of the men that viewed the ads with sexual content were able to remember the brand or product, compared with 20% of men that viewed non-sexualized pieces.

Heh, man muss nicht gleich alle Forschungsergebnisse herausposaunen :-§

Am Ende liest das noch ein Hersteller, und wir haben alle den Schaden :p